Monday, July 19, 2010

ORGANIZATIONAL GOALS

An organizational goal is the end-point toward which activities are aimed.It is the target or end that managers want to reach.Goals provide direction and serve as a reference point.Goals are the raisin deter of an organization.In other words,goals are the reason for the existence of an organization.If an organizations fails to achieve its goal, it can be said that it has failed in its objectives.Thus, goals are critical to organizational success and effectiveness.

Organizations are purposive.They have specific goals to attain.In the process of attaining these goals,they mobilize various resources-human as well as non-human (financial,physical,technical,etc.) available to them.Organizational goals, in fact,provide an idea about the character,in tensions,activities, and behaviour of an organization. The nature of goals differs from organization to organization. A business enterprises wants to make a profit or to increase its market share,or to attain higher ethical standards in the conduct of all its affairs.A social organization like a university, in contrasts, may have an objective of increasing access to higher education,or provide relevant and quality education to students in given fields of study.A non-profit hospital aims at improving community health or patient care through mobile camps.These are only the general statements about the in tensions of these organizations.The goals are more precise,specific,measurable, and focused statements.They should state clearly what is to improved changed,reduced, or maintained.

Some organizational theorist distinguish between goals and objectives.Some equate objectives with the mission.Others consider objectives are sub-goals to achieving goals.However,managers use these terms interchangeably.A goal or an objective is considered as a specific commitment to achieve desired results within a given time frame.

Organizational goals are as far as possible,expressed in quantitative measurable, and concrete terms desired to be achieved within a given time period.Goals are firm commitments of the organization to accomplish something specific.Organizations direct their scarce resources and energies into area that will help them to attain their goals.To motivate efforts goals should be linked to reward.An organization may have multiple goals to pursue in a given period of time.When organizations have such multiple goals to attain within limited time,financial and material resources,priorities are fixed.Most crucial and urgent goals are given top priorities.

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